Why this matters: Qualitative researchers spend 30-50% of project time on transcription. By the time coding starts, the team is fried. AI cuts transcription to minutes so coding can happen the same day.

Built for Market Researchers & Academics

Multi-Participant Identification

Focus groups with 6-10 participants — each labeled and timestamped.

Sentiment Tagging

Auto-tag positive/negative/neutral statements for initial coding pass.

Theme Extraction

AI suggests recurring themes across multiple sessions. Speeds inductive coding.

Verbatim Mode

Preserve "um", "uh", filler words, and overlapping speech for discourse analysis.

Anonymous Mode

Replace participant names with "P1", "P2" etc. IRB-friendly out of the box.

NVivo / Atlas.ti Export

Export to your qualitative analysis software. No format conversion needed.

Pay-per-minute. No subscription.

$0.10-$0.20 per audio minute. Bulk discounts available. First 30 minutes free.

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AppWT Transcribe for Market Researchers & Academics